Review: Bloom & Wild #letterboxflowers

As a florist I rarely get given flowers. Last week I blogged about my boutique panic and how I struggle going into unfamiliar shops.  Put the two together and you’ll find - bizarrely – my home is often a flower-free zone. Imagine then my delight when unexpectedly I was gifted some #letterboxflowers from Bloom & Wild.

Bloom & Wild

Have you heard about Bloom & Wild? They deliver flowers boxed up so they can be posted through your letter box.  I don’t know about you but I have a childlike excitement when I get a parcel. And it was quite a thrill unboxing my flowers.

They came packed end to end flat in a sturdy cardboard box, wrapped in protective fabric and tied with a ribbon.

Review Bloom & Wild #letterboxflowers
Review Bloom & Wild #letterboxflowers


At first I was a tiny bit disappointed because there didn’t seem to be much in my box. And as I unpacked my stems they seemed a bit squashed. And well. Flat.

My advice is that you need to work through this. There were more and more stems to be found - from memory this is what I had in my box:

  • 4 x Lily
  • 5 x Stock
  • 4 x Michaelmas daisy (September flower)
  • 4 x Solidago (Golden Rod)
  • 2 x Bupluerum

Looking after your flowers

There was helpful advice printed inside the box and on the care card inside.  It explained that in order to pack your flowers into their box stems were selected because they were still in bud. And therefore take up less room.

Following the instructions I cut off the stem ends and placed them in water to drink for 24 hours.

Arranging your flowers

The following day there was a huge change in my flowers.  The lilies had started to open and the other flowers were in peak condition.  In fact, they had filled out so much they wouldn’t have fitted back into their box!

Arranging your own flowers is a matter of personal choice.  I decided to follow the instructions given by Wild & Bloom and started by crossing the stems of my lilies, adding in my stocks and finishing with what was termed the ‘foliage’ – my filler flowers – Michaelmas daisy, solidago and bupleurum.

Review Bloom & Wild #letterboxflowers
Review Bloom & Wild #letterboxflowers

Cutting and plonking

I like to call this style of arranging ‘cutting and plonking’. The only problem is that unless you're displaying your flowers on a really low table you can’t actually see your lovely mix of blooms.  All you can see is an expanse of stems, with a fuzz of colour at the top.

Over the next few days - as my lilies started to mature - my vase really filled out.

Day 6 and beyond

On day six I re-cut my stems. Rinsed out my vase and added fresh water.  Unfortunately, two of my stems had died. This was entirely my fault as I hadn’t topped up my vase to ensure all my stems were in water over the intervening days. I decided to break down my bouquet and separate out my flowers to fill four vases.

Vase 1

In the first vase I mixed my lilies and stocks together. By cutting your flowers to different lengths you can take colour from the rim of your vase, right up to the tallest buds.  This is a simple way of making sure you can see each of your stems in bloom.

Vase 2

I decided to go for a pared back look in my second vase and arranged my Michaelmas daisies in a straight sided glass jug.  When doing this I’d advise you pinch off a lot of your little leaves and side shoots to give a clean-cut look.  Add your side-shoots to an even smaller container to create a second placement.

Vase 3

Of all my stems my solidago were the first to start fading.  They’d started to lose their vibrant yellow colour and become browner.  As they didn’t have much life left in them I cut them really short and added them en-masse to a little metal cup.

Vase 4

For my fourth vase I had a single stem of bulpreum.  I decided to cut it down, branch by branch, lining the heads up in my hand to create an informal posy.  I cut the stems off to the same length and let them spill out from a miniature pot.

I decided to group vases 2, 3 and 4 together. I liked the way these flowers were linked by their yellowy-ness. And with a variety of containers at different heights each vase could be appreciated on its own and as part of a bigger group.

Gifting flowers

I really enjoyed unboxing my #letterboxflowers and working my magic to get them to perk up over the next 24 hours.  I’d highly recommend them as a gift – provided they’re not going to be sitting home alone before they’re unboxed; and secondly you follow the care instructions.

I’ve posted a video of my flowers on YouTube – it’s an edited version of my FlowerStart World Facebook Live broadcast. Unfortunately I seem to have deleted the actual unboxing bit (better luck next time ...).  If you’d like to share your flower arranging hints and tips I’d love to see you in my Facebook group – you can join my clicking here.

Until next time, happy flowers!




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I’m an award-winning florist and Mum. I run a 4-week online flower arranging course you can fit around your busy life whilst creating beautiful arrangements to gift to your friends or family (or don’t tell anyone, keep for yourself). You’ll have something Instagramworthy in no time.

If you’d like to join my 4-week online flower arranging class you can find out more about it here - click through to my post on Frequently Asked Questions - or email me

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Review Bloom & Wild #letterboxflowers
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