My fear of buying flowers (aka) boutique panic

Ok I admit it. I have Instagram envy. My home is not a gallery of white washed walls and photogenic occasional tables. However, as luck would have it we recently stayed in a lovely apartment in Lake Como which had all these qualities and was opposite an enticing florist shop. Why then did it take me three days to pluck up the courage to buy flowers and get my Instagram on? The answer. Boutique panic.

Fear of shopping

I’ve lived with this fear since forever. I’m quite happy window shopping but faced with a small space and a single shop assistant I have nowhere to hide. I feel under pressure to browse, pick up, put back and shuffle out quickly.  It’s partly for this reason I recently invested in a personal shopping session with Siobhan at Wellstyled UK.  I need someone to hold my hand and drag me over the threshold and into a meaningful shopping experience.

Do you feel this sense of this ‘intimidation’ as well? Becky Pink asked me about buying flowers from a florist which spurred me on to write this blog post.  You’d think that as I have the technical knowledge walking into any florist would be a breeze. It isn’t.

Making excuses

I walked passed several times a day. Each time savouring glimpses of what I could see  - silver birch poles adorned with festive wreaths, huge paper installations hanging from the ceiling. More art gallery than florist. Every time I made an excuse. It doesn’t look open. They’re just setting up - I don’t want to be a nuisance. They’re just closing - I don’t want to be a nuisance. In the end I had to give myself a good talking to.  It was Saturday and if I didn’t buy my flowers now, the only chance I'd get would be the day before we flew home again.

fear of buying flowers (aka) boutique panic
fear of buying flowers (aka) boutique panic

Taking the plunge

I briefed my traveling companion and told her I really needed to do this. I needed to be accountable. So, as Mr JDFW diverted to get a bottle in, to go with our evening meal, I set off up the hill. Of course it was fine.  As soon as I walked through the door I was greeted with a smile.  I dug deep for my best holiday Italian and got started. The buying of the flowers was easy and I came away with a pretty bunch of anemones and ranunculus.  But my greatest achievement was overcoming my fear – and sharing with my companion that Mummies get scared too.


I had so much fun styling and taking my photos – do keep an eye out on Instagram and see whether you can spot my Como images.  The fantastic apartment we stayed in is available to book here – we loved it and I’m sure you will too!

Until next time, happy flowers!




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I’m an award-winning florist and Mum. I run a 4-week online flower arranging course you can fit around your busy life whilst creating beautiful arrangements to gift to your friends or family (or don’t tell anyone, keep for yourself). You’ll have something Instagramworthy in no time.

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fear of buying flowers (aka) boutique panic
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