It’s obvious, isn’t it?

The Infographic

My business coach sent me a link to a tweet from a florist based in the USA with an Infographic.  She thought it would helpful to see how other businesses position themselves as experts in their field and that by doing so they add value to their business offering.

That’s great I thought – I see three vases with flowers and a hashtag #lifehack, but I couldn’t immediately work out what this infographic was meant to be telling me.  Flowers need water?  And then it dawned on me.

flower food

The Science

The little row of science underneath.

<0.5 litres, 0.5 litres and one litre and the reference to grams (and millilitres) at the bottom.

Out came my kitchen weighing scales.  I tracked down two sachets of flower food that had come with a couple of recent supermarket flower buys. 7g and 13g – that’s pretty much 5g and 10g.

I expect you’re probably way ahead of me here.  The small sachet of flower food needs to be made up with 0.5 litre of water and the larger one with 1 litre of water, and an adjustment made for those occasions when your vase holds less than 0.5 litre of water.

The lesson here?

Take is slowly. Read the back of your sachet of flower food – and follow the instructions.  Like everything in life you probably already know the answer; but sometimes you just need someone to show you the way.

If I can be of any help with your flower arranging conundrums do drop me a line in the comments in the box below.

For more tips and advice on prepping your flowers check out this blog post on cutting and conditioning.



Until next time, happy flowers!

If you’d like to find out more about my next flower arranging workshops, you can sign up direct to my mailing list on the home page of my website – or, if you’d rather, just email me at


Keeping in touch:





Diary dates

Don’t forget its #BritishFlowersWeek this week – I’ll be teaching at two events.

Pimms at Belmont House – a garden tour and flower crown workshop

Meet the Flower Farmer – from plot to vase


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